Public Relations: the marathon

After working for almost five years in the PR industry, both as an external and in-house PR, one of the most expected questions during an interview with media is this:

What is your strategy to stands out from the rest of your competitor?

No matter how frequent a company had interview session with the press, this is the question that ALWAYS came up from the journalist.

A PR person is always challenged when the spokesperson receive this question, that we need to always come up with an interesting yet concrete answer as a reflection of the company’s vision.


Does a PR person themselves ever ask that question? How does a PR person able to provide a good storytelling strategy to compete with all the noise out there?

I won’t bore you with theoretical explanation on PR planning steps and strategy. Instead, I want to tell you about three things that I learned from my boyfriend, who is not a PR person, but completely make sense when it comes to surviving in the amazing race of PR life.

About a month ago, he became very enthusiastic about playing table tennis in the office. I watched him played for hours and somehow I realised that there are similar basic survival skills between sports and PR.


I came to realise that there is a reason why the place that we live in is a round shape (besides any of those scientific reason of course). It teaches us to have a 360 degree of perspective.

As hard as it is for me to say this, but apparently there is NO reason that we can’t make a story work. So there is no such thing as saying that we ran out of story angles to tell.

Screen Shot 2016-05-04 at 12.39.16 AM

a photographer friend once told me: the easiest way for photography beginner to make their photo looks different is to avoid taking pictures within the eye level. result: I was lying on a rice field to take this picture. First experience, ever.


Apparently working as a PR person is listed as the sixth most stressful jobs (believe it, it’s true. Read the article from PR Week here). There is no fixed rule or guide on how to do PR. Too many factors with many different levels that need to be considered in the formula of creating a PR strategy. The only thing that we can do is to always try something new. And for that my friend, you need perseverance

The strength of multiplying the quality of our work, the mentality that we can always do something better, are the things that will keep us ahead of the game


To always surpass our professional capability limit. Whether the myth of most humans only use 10% of their brain capacity is true or not, it should motivate us enough that there are a lot of things that we still can do, even if we only increase our brain usage up to one percent.

To be able to implement this point is for you to answer this question:

What kind of PR person that you want to be in the next couple of years?

Your answer will be the fuel to run the creative engine inside your mind and give you an illustration of how far you can go in the marathon of a PR person’s life

One of my favourite quote that my boyfriend keep saying to me:

It can be done — not saying that it’s easy, but it can be done.

Don’t just walk, run! Jump!


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